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Basic marketing : a marketing strategy planning approach /

Perreault, William D.

Basic marketing : a marketing strategy planning approach / William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy - 19th ed. - xl, 725 p. : color ill. ; 29 cm

Includes bibliographical references and index.

ISBN: 9780078028984 0078028981

LCCN: 2012049765

Subjects--Topical Terms:
Marketing--Management.

LC Class. No.: HF5415.13 / .M369 2014

Dewey Class. No.: 658.8 PER

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