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Basic marketing : a global-managerial approach / Stanley J. Shapiro...[et al.]
Material type:
TextPublication details: Burr Ridge, Ill. : Irwin, 2002Edition: 10th Canadian edDescription: xx, 866 p. : ill. (some col.) ; 26 cmISBN: - 025612812X
- 658.8 BAS 22
- HF5415.13 .M369 1994
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.8 BAS (Browse shelf(Opens below)) | Available | 00013080 |
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| 658.8 ASS Marketin management : strategy and action / | 658.8 BAS BASIC marketing : a global managerial approach/ | 658.8 BAS BASIC marketing : a global managerial approach/ | 658.8 BAS Basic marketing : a global-managerial approach / | 658.8 BOO Contemporary marketing : wired / | 658.8 BOO Marketing / | 658.8 BOO Contemporary marketing : wired / |
Includes bibliographical references (p. 763-781) and indexes.
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