Basic marketing : a global-managerial approach / Stanley J. Shapiro...[et al.]

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Material type: Text

TextPublication details: Burr Ridge, Ill. : Irwin, 2002Edition: 10th Canadian edDescription: xx, 866 p. : ill. (some col.) ; 26 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 BAS (Browse shelf(Opens below))	Available	00013080

Includes bibliographical references (p. 763-781) and indexes.

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