Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.

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TextSeries: McGraw-Hill/Irwin series in marketingPublication details: Boston : McGraw-Hill, c2002.Edition: 2nd edDescription: xxix, 705 p. : ill. (some col.) ; 27 cmISBN:

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Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.8 DWY (Browse shelf(Opens below))	Available	BMFL23080883

Includes bibliographical references and index.

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