Business marketing : connecting strategy, relationships, and learning /

Dwyer, F. Robert.

Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr. - 2nd ed. - Boston : McGraw-Hill, c2002. - xxix, 705 p. : ill. (some col.) ; 27 cm. - McGraw-Hill/Irwin series in marketing .

Includes bibliographical references and index.

0072410639

2001042779


Marketing.

HF5415 / .D92 2002

658.8 DWY

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