Marketing research : (Record no. 27373)

MARC details
000 -LEADER
fixed length control field 01224cam a22003254a 4500
001 - CONTROL NUMBER
control field 12649869
003 - CONTROL NUMBER IDENTIFIER
control field OSt
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20230810130903.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 020118s2003 maua 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2002018857
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072467576 (alk. paper)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071151192 (International : alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
042 ## - AUTHENTICATION CODE
Authentication code pcc
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.2
Item number .H258 2003
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.8/3
Edition number 21
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Hair, Joseph F.
245 10 - TITLE STATEMENT
Title Marketing research :
Remainder of title within a changing information environment /
Statement of responsibility, etc. Joseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 ## - EDITION STATEMENT
Edition statement 2nd ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. McGraw-Hill/Irwin,
Date of publication, distribution, etc. c2003.
300 ## - PHYSICAL DESCRIPTION
Extent xxiii, 672 p. :
Other physical details ill. ;
Dimensions 27 cm. +
Accompanying material 1 computer optical disc (4 3/4 in.)
440 #0 - SERIES STATEMENT/ADDED ENTRY--TITLE
Title McGraw-Hill/Irwin series in marketing
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing research.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Bush, Robert P.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name Ortinau, David J.
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=3c636dc87843a341d58186ec9ced917a">http://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=3c636dc87843a341d58186ec9ced917a</a>
906 ## - LOCAL DATA ELEMENT F, LDF (RLIN)
a 7
b cbc
c orignew
d 1
e ocip
f 20
g y-gencatlg
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type eBooks

No items available.

CUoM © 2024. Catholic University of Mbeya.
P.O. Box 2622, Mbeya, Tanzania.
Phone: +255 252 504 240 | library@cuom.ac.tz | info@cuom.ac.tz|
Powered by Koha. Installed, Configured, and Customized by CUoM Library Staff, Technical Section