Brands that rock / Roger Blackwell, Tina Stephan.

By:

Blackwell, Roger D

Contributor(s):

Stephan, Kristina

Material type: Text

TextPublication details: Hoboken, N.J. : John Wiley & Sons, c2004.Description: xi, 240 p. ; 24 cmISBN:

0471455172 (cloth)

Other title:

At head of title: What business leaders can learn from the world of rock and roll

Subject(s):

DDC classification:

658.827 BLA 22

LOC classification:

ML3790 .B6 2004

Online resources:

Click here to access online

Contents:

From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.823 BLA (Browse shelf(Opens below))	Available	BMFL22080071

Browsing eBooks shelves, Shelving location: eBooks, Collection: Business Management/Accounting/Marketing Close shelf browser (Hides shelf browser)

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Previous	658.812 MUT Customer relationship management : Electronic Customer Care in the New Economy /	658.812 ROB Customer relationship management : how to turn a good business into a great one! /	658.82 SHI Advertising, promotion, and other aspects of integrated marketing communications /	658.823 BLA Brands that rock /	658.827 HAI Brand failures : the truth about the 100 biggest branding mistakes of all time /	658.827 KEL Strategic brand management : a European perspective /	658.83 CRO Marketing research for managers /	Next

Includes bibliographical references and index.

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