Brands that rock /
Blackwell, Roger D.
Brands that rock / At head of title: What business leaders can learn from the world of rock and roll Roger Blackwell, Tina Stephan. - Hoboken, N.J. : John Wiley & Sons, c2004. - xi, 240 p. ; 24 cm.
Includes bibliographical references and index.
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
0471455172 (cloth)
2003017894
Music trade.
Musicians--Marketing.
Popular music--Economic aspects.
ML3790 / .B6 2004
658.827 BLA
Brands that rock / At head of title: What business leaders can learn from the world of rock and roll Roger Blackwell, Tina Stephan. - Hoboken, N.J. : John Wiley & Sons, c2004. - xi, 240 p. ; 24 cm.
Includes bibliographical references and index.
From band loyalty to brand loyalty -- Creating culturally relevant brands -- Elton John : music man, marketing man, architect of a brand -- KISS : keep it simple, stupid -- The Rolling Stones : branding strategies beyond satisfaction -- Aerosmith : reinventing a rock and roll brand -- Madonna and Neil Diamond : the relevance of sex in branding -- Lessons from the legends of rock and roll.
0471455172 (cloth)
2003017894
Music trade.
Musicians--Marketing.
Popular music--Economic aspects.
ML3790 / .B6 2004
658.827 BLA