Global marketing : (Record no. 9408)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00971cam a2200265 a 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3524655 |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20211217180227.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 960503s1997 iluab b 001 0 eng |
| 010 ## - LIBRARY OF CONGRESS CONTROL NUMBER | |
| LC control number | 96021836 |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 0256160511 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | DLC |
| Transcribing agency | SAUT Mbeya Library |
| Modifying agency | DLC |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF1416 |
| Item number | .J63 1997 |
| 082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.848 JOH |
| Edition number | 22nd ed. |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Johansson, Johny K. |
| 245 10 - TITLE STATEMENT | |
| Title | Global marketing : |
| Remainder of title | foreign entry, local marketing, and global management / |
| Statement of responsibility, etc. | Johny K. Johansson. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Boston : |
| Name of publisher, distributor, etc. | McGraw-Hill, |
| Date of publication, distribution, etc. | c1997. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | xx, 716 p. : |
| Other physical details | ill. (some col.), col. maps ; |
| Dimensions | 24 cm. |
| 440 #4 - SERIES STATEMENT/ADDED ENTRY--TITLE | |
| Title | The Irwin series in marketing |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references and indexes. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Export marketing |
| General subdivision | Management. |
| 906 ## - LOCAL DATA ELEMENT F, LDF (RLIN) | |
| a | 7 |
| b | cbc |
| c | orignew |
| d | 1 |
| e | ocip |
| f | 19 |
| g | y-gencatlg |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Home library | Current library | Shelving location | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009584 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009590 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009589 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009582 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009586 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009581 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009585 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009587 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009578 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009583 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009579 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009580 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00009588 | 05/04/2021 | 02/11/2020 | Books | |||||
| Dewey Decimal Classification | Business Management/Accounting/Marketing | CUoM Library | CUoM Library | General Stacks | 02/11/2020 | 658.848 JOH | 00010245 | 05/04/2021 | 02/11/2020 | Books |