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Global marketing : foreign entry, local marketing, and global management /

Johansson, Johny K.

Global marketing : foreign entry, local marketing, and global management / Johny K. Johansson. - Boston : McGraw-Hill, c1997. - xx, 716 p. : ill. (some col.), col. maps ; 24 cm. - The Irwin series in marketing .

Includes bibliographical references and indexes.

ISBN: 0256160511

LCCN: 96021836

Subjects--Topical Terms:
Export marketing.
Export marketing--Management.

LC Class. No.: HF1416 / .J63 1997

Dewey Class. No.: 658.848 JOH

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