The future of business /
Gitman, Lawrence J.
The future of business / Lawrence J. Gitman, Carl McDaniel. - 5th ed. - Mason, Ohio : South-Western, c2005. - xxxvi, 788p. : ill. (some col.) ; 28cm.
Includes index
The Future of Business' provides readers with a personal roadmap for understanding and navigating the future of business. This edition stresses two significant factors that should guide decision-making - customer satisfaction and quality - and also covers other issues including entrepreneurship and ethics.
0324272529 0324207131
2003112533
Management--United States.
Marketing--United States.
Business enterprises--Finance.
Accounting
Business--Data processing.
650.1 GIT
The future of business / Lawrence J. Gitman, Carl McDaniel. - 5th ed. - Mason, Ohio : South-Western, c2005. - xxxvi, 788p. : ill. (some col.) ; 28cm.
Includes index
The Future of Business' provides readers with a personal roadmap for understanding and navigating the future of business. This edition stresses two significant factors that should guide decision-making - customer satisfaction and quality - and also covers other issues including entrepreneurship and ethics.
0324272529 0324207131
2003112533
Management--United States.
Marketing--United States.
Business enterprises--Finance.
Accounting
Business--Data processing.
650.1 GIT