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Advertising & Sales Promotion /

Kaser, Ken.

Advertising & Sales Promotion / Advertising and sales promotion Ken Kaser. - xix, 461 pages : color illustrations ; 29 cm

Includes index.

ISBN: 9781111573232 1111573239

LCCN: 2013400422

Subjects--Topical Terms:
Advertising.

LC Class. No.: MLCM 2016/40462 (H)

Dewey Class. No.: 658 KAS

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