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005 | 20211217180227.0 | ||
008 | 960503s1997 iluab b 001 0 eng | ||
010 | _a 96021836 | ||
020 | _a0256160511 | ||
040 |
_aDLC _cSAUT Mbeya Library _dDLC |
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050 | 0 | 0 |
_aHF1416 _b.J63 1997 |
082 | 0 | 0 |
_a658.848 JOH _222nd ed. |
100 | 1 | _aJohansson, Johny K. | |
245 | 1 | 0 |
_aGlobal marketing : _bforeign entry, local marketing, and global management / _cJohny K. Johansson. |
260 |
_aBoston : _bMcGraw-Hill, _cc1997. |
||
300 |
_axx, 716 p. : _bill. (some col.), col. maps ; _c24 cm. |
||
440 | 4 | _aThe Irwin series in marketing | |
504 | _aIncludes bibliographical references and indexes. | ||
650 | 0 | _aExport marketing. | |
650 | 0 |
_aExport marketing _xManagement. |
|
906 |
_a7 _bcbc _corignew _d1 _eocip _f19 _gy-gencatlg |
||
942 |
_2ddc _cBK |