000			00850nam a22002057a 4500
999			_c9379 _d9379
005			20211217180158.0
008			200210b ||||| |||| 00| 0 eng d
020			_a9780324536386
040			_cSAUT Mbeya Library
082			_222nd ed. _a658.8 KUR
100			_97485 _aKURTZ, David L
245			_aContemporary marketing / _cDavidiL. Kurtz
250			_a13th ed.
260			_aMason, OH : _bSouth Westrn, _cc2008.
300			_aIiv, 664p. ; _bill. ; _c28cm.
500			_aIncludes index
520			_aCovering the events of 2001, such as the recession, the terrorist attacks on America, and ethical disasters such as the Enron scandal, this text realises that students need a solid understanding of how these events apply to marketing and integrates this content throughout the new edition.
650		0	_95716 _aMarketing.
942			_2ddc _cBK