000 01274nam a22002417a 4500
999 _c9238
_d9238
005 20211217175951.0
008 200130b ||||| |||| 00| 0 eng d
020 _a0131278223
040 _cSAUT Mbeya Library
082 _222nd ed.
_a658.4012 CRO
100 _99891
_aCROSSAN, Mary M.
245 _aStrategic analysis and action /
_cMarry M. Crossan, Joseph N. Fry, J. Peter Killing.
250 _a6th ed.
260 _aToronto :
_bPearson,
_cc2005.
300 _axv, 247 p. ;
_bill.;
_c24 cm.
500 _aIncludes bibliography and index
520 _aThis book aims to develop the basic general management skills required to understand a business, sense the opportunities and problems that it faces, deal effectively with strategic decisions, and set in place the people and operations to implement those decisions. The authors have focused on analytic concepts that contribute to a practical understanding of specific strategic issues; these concepts are linked into a comprehensive framework that helps students learn to set priorities for both analysis and action.
650 0 _99885
_aBusiness planning.
_vTextbooks.
650 0 _97589
_a Strategic planning
_vTextbooks
700 _99898
_aJoseph N. Fry
700 _99899
_aJ. Peter Killing
942 _2ddc
_cBK