000 01025nam a22002297a 4500
999 _c3907
_d3907
005 20191217141622.0
008 191217b ||||| |||| 00| 0 eng d
020 _a9780073511986
040 _cSAUT Mbeya Library
082 _222nd ed.
_a808.066659 BIV
100 _98230
_aBIVINS, Thomas H.
245 _aPublic relations writing :
_b the essentials of style and format /
_cThomas H. Bivins.
250 _a7th ed.
260 _aNew York :
_bMcGraw-Hill,
_cc2011.
300 _axv, 330p. :
_bill. ;
_c23cm.
500 _aIncludes index
520 _aIn the constantly changing world of public relations, this text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics.
650 0 _98232
_a Public relations
_zUnited States.
650 0 _98237
_a Public relations.
650 0 _98232
_a Public relations
_xAuthorship.
_zUnited States
942 _2ddc
_cBK