000 | 01025nam a22002297a 4500 | ||
---|---|---|---|
999 |
_c3907 _d3907 |
||
005 | 20191217141622.0 | ||
008 | 191217b ||||| |||| 00| 0 eng d | ||
020 | _a9780073511986 | ||
040 | _cSAUT Mbeya Library | ||
082 |
_222nd ed. _a808.066659 BIV |
||
100 |
_98230 _aBIVINS, Thomas H. |
||
245 |
_aPublic relations writing : _b the essentials of style and format / _cThomas H. Bivins. |
||
250 | _a7th ed. | ||
260 |
_aNew York : _bMcGraw-Hill, _cc2011. |
||
300 |
_axv, 330p. : _bill. ; _c23cm. |
||
500 | _aIncludes index | ||
520 | _aIn the constantly changing world of public relations, this text continues to stress the need for public relations professionals to communicate more effectively to all audiences. In addition, it covers basic planning, media relations, media placement and distribution, and law and ethics. | ||
650 | 0 |
_98232 _a Public relations _zUnited States. |
|
650 | 0 |
_98237 _a Public relations. |
|
650 | 0 |
_98232 _a Public relations _xAuthorship. _zUnited States |
|
942 |
_2ddc _cBK |