000			02955cam a2200421 i 4500
001			21296113
005			20260102135737.0
006			m |o d |
007			cr |||||||||||
008			191107s2020 nyu obf 001 0 eng
010			_a 2019050304
020			_a9781315173290 _q(ebk)
020			_z9780367370138 _q(pbk)
020			_z9781138043145 _q(hbk)
035			_a21296113
040			_aDLC _beng _erda _cCUoM _dDLC
042			_apcc
050	0	0	_aHM1221
082	0	0	_a659.2 GLO _223
245	0	4	_aThe global public relations handbook : _btheory, research, and practice / _cedited by Krishnamurthy Sriramesh and Dejan Verčič.
250			_a3rd ed.
264		1	_aNew York, NY : _bRoutledge, _c2020.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"In its third edition, The Global Public Relations Handbook: Theory, Research, and Practice offers state-of-the-art discussions of the global public relations industry, blending research-based theory with practice, and presented in essays from both academics and practitioners. This edition's 28 essays in three sections take into account changes in the global communication landscape especially in the last ten years. The first section contains essays on the intersection of public relations and international political systems, economic systems and levels of development, societal culture, different media systems including digital media, and activism. Essays in the second section discuss the communication of various global actors such as corporations (including family-owned enterprises), non-profits, governments (and public sector enterprises), global public relations agencies, IGOs such as the European Union and NATO and "informal" organizations such as hactivist groups, terrorists, and failed states. The third section discusses key global communication issues such as climate change, character assassination as a communication tool, internal communication, risk and crisis communication, public affairs, and public diplomacy. An essential resource for students and researchers of public relations, strategic communication, and international communication"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aPublic relations _vCross-cultural studies _vHandbooks, manuals, etc.
650		0	_aIntercultural communication _vHandbooks, manuals, etc.
700	1		_aSriramesh, Krishnamurthy, _eeditor.
700	1		_aVerčič, Dejan, _eeditor.
776	0	8	_iPrint version: _tThe global public relations handbook _bThird edition. _dNew York, NY : Routledge, 2020. _z9780367370138 _w(DLC) 2019050303
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c30688 _d30688