000			02895cam a22004218i 4500
001			22517595
005			20260102130137.0
008			220421s2023 enk b 001 0 eng
010			_a 2022019558
020			_a9781138332119 _q(hardback)
020			_a9781138332126 _q(paperback)
020			_z9780429446856 _q(ebook)
035			_a22517595
040			_aDLC _beng _erda _cCUoM
042			_apcc
050	0	0	_aHM1221 _b.P78 2023
082	0	0	_a659.2 PUB _223/eng/20220421
245	0	0	_aPublic relations cases : _binternational perspectives / _cedited by Danny Moss and Barbara DeSanto.
250			_a3rd ed.
263			_a2210
264		1	_aAbingdon, Oxon ; _aNew York, NY : _bRoutledge, _c2023.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This unique collection of contemporary international public relations (PR) case studies gives the reader in-depth insight into effective public relations practice in a range of organizational contexts. The global cases demonstrate the breadth and sophistication of the public relations function, both in public and private sector organizations. This fully updated third edition of Public Relations Cases offers fresh perspectives on the changing face of contemporary public relations and the development of PR and communication strategies. Addressing the gap in PR literature, it examines political systems, climate, media ownership and structures, as well as the social values and economic conditions which shape the role and work of PR practitioners. The book follows a four-part analytical model CDAO (Context, Decisions, Actions, and Outcomes) to successfully identify the key points of comparison between cases to uncover how and why particular events occur and, critically, identifies what key factors and actions we can learn from in future decision-making. Featuring updated cases from across industries and around the world, including South East Asia, Latin America, the UK and the US, this book is an invaluable resource for researchers, postgraduate and executive education students studying public relations, corporate communication and public affairs"-- _cProvided by publisher.
650		0	_aPublic relations _vCross-cultural studies.
650		0	_aCorporations _xPublic relations _vCase studies.
650		0	_aInternational business enterprises _vCase studies.
655		7	_aCase studies. _2lcgft _0https://id.loc.gov/authorities/genreForms/gf2017026140
700	1		_aMoss, Danny, _d1954- _eeditor.
700	1		_aDeSanto, Barbara, _d1950- _eeditor.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c30681 _d30681