| 000 | 01419cam a22003734a 4500 | ||
|---|---|---|---|
| 001 | 13071948 | ||
| 005 | 20260102105949.0 | ||
| 008 | 030128s2004 njua b 001 0 eng | ||
| 010 | _a 2003040808 | ||
| 020 | _a0805847154 | ||
| 020 | _a9780805847154 | ||
| 035 | _a13071948 | ||
| 040 |
_aDLC _cCUoM _dDLC |
||
| 042 | _apcc | ||
| 050 | 0 | 0 |
_aP96.M34 _bM4 2004 |
| 082 | 0 | 0 |
_a302.23068 MED _222 |
| 245 | 0 | 0 |
_aMedia management : _ba casebook approach / _cJan LeBlanc Wicks ... [et al.]. |
| 250 | _a3rd ed. | ||
| 260 |
_aMahwah, NJ : _bLawrence Erlbaum, _c2004. |
||
| 300 |
_ax, 326 p. : _bill. ; _c23 cm. |
||
| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
||
| 338 |
_avolume _bnc _2rdacarrier |
||
| 440 | 0 | _aLEA's communication series | |
| 504 | _aIncludes bibliographical references (p. 301-314) and indexes. | ||
| 650 | 0 |
_aMass media _xManagement _vCase studies. |
|
| 655 | 7 |
_aCase studies. _2lcgft _0https://id.loc.gov/authorities/genreForms/gf2017026140 |
|
| 700 | 1 | _aWicks, Jan LeBlanc. | |
| 856 | 4 | 2 |
_3Publisher description _uhttp://www.loc.gov/catdir/enhancements/fy0709/2003040808-d.html |
| 906 |
_a7 _bcbc _corignew _d1 _eocip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c30668 _d30668 |
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