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| 005 | 20260102103242.0 | ||
| 008 | 090921s2010 nyu b 001 0 eng | ||
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| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHD59 _b.D558 2010 |
| 082 | 0 | 0 |
_a659.2 DIL _222 |
| 100 | 1 | _aDilenschneider, Robert L. | |
| 245 | 1 | 4 |
_aThe AMA handbook of public relations / _cRobert L. Dilenschneider ; foreword by Maria Bartiromo. |
| 246 | 3 | 0 | _aHandbook of public relations |
| 246 | 3 | 0 | _aPublic relations |
| 260 |
_aNew York, NY : _bAMACOM, American Management Association, _cc2010. |
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| 300 |
_axiii, 239 p. ; _c26 cm. |
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| 336 |
_atext _btxt _2rdacontent |
||
| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 505 | 0 | _aPrerequisites for digital communications. Websites ; Blogs and microblogs ; Monitoring the Internet ; Measurement : why, what, how ; Internet risks and security -- Reaching out. Media relations ; Trade media ; Organizational communications ; Rumor management ; Crisis communications -- The broader PR spectrum. Government relations ; Travel and tourism ; Investor relations ; The annual report -- Making it happen. Speeches as unique signatures ; Composing presentations ; Talk : formal or familiar ; Bylined material : in all media ; Market research -- Appendix. Tactics for keeping up digitally. | |
| 650 | 0 | _aPublic relations. | |
| 650 | 0 |
_aPublic relations _zUnited States. |
|
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