000			02973cam a22003858i 4500
001			23616056
005			20251222152626.0
008			240322s2025 nyu b 001 0 eng
010			_a 2024008058
020			_a9781032818733 _q(hardback)
020			_a9781032805252 _q(paperback)
020			_z9781003501817 _q(ebook)
035			_a23616056
040			_aDLC _beng _erda _cCUoM
042			_apcc
050	0	0	_aHM1221 _b.S775 2025
082	0	0	_a659.2071 SMU _223/eng/20240322
100	1		_aSmudde, Peter M., _eauthor.
245	1	0	_aTeaching public relations / _cPeter M. Smudde.
250			_aRev. ed.
263			_a2406
264		1	_aNew York, NY : _bRoutledge, _c2025
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_a"First published 2020 by Routledge"--Title page verso.
504			_aIncludes bibliographical references and index.
520			_a"Excellence in public relations (PR) begins with excellence in education in public relations programs. In this book, Dr. Smudde brings together his industry expertise and over 20 years of teaching experience at higher education institutions to present a comprehensive and cohesive primer for PR educators. Newly updated to reflect five years of developments in the field of public relations since its initial publication in 2019, this revised edition of Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations. It includes curriculum development and course design plus guides and tools for the work PR educators must do. This book remains the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. This book, however, is not a book of tips for teaching PR. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, considering a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- _cProvided by publisher.
650		0	_aPublic relations _xStudy and teaching.
776	0	8	_iOnline version: _aSmudde, Peter M. _tTeaching public relations _bRevised edition. _dNew York, NY : Routledge, [2025] _z9781003501817 _w(DLC) 2024008059
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c30625 _d30625