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001			21588395
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006			m |o d |
007			cr |||||||||||
008			200625t20212021enk ob 001 0 eng
010			_a 2020028815
020			_a9780429319624 _q(ebook)
020			_z9780367333928 _q(hardback)
040			_aDLC _beng _cCUoM _erda _dDLC
042			_apcc
050	0	0	_aUB320
082	0	0	_a355.223 PRO _223
245	0	0	_aPropaganda and public relations in military recruitment : _bpromoting military service in the twentieth and twenty-first centuries / _cedited by Brendan Maartens and Thomas Bivins.
246	3	0	_aPromoting military service in the twentieth and twenty-first centuries
264		1	_aLondon : _bRoutledge/Taylor & Francis Group, _c2021.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
490	0		_aRoutledge new directions in PR & communication research
504			_aIncludes bibliographical references and index.
520			_a"This book represents the first international investigation of military recruitment advertising, public relations and propaganda. Comprised of eleven case studies that explore mobilisation work in Africa, the Americas, Asia and Europe, it covers more than a hundred years of recent history, with chapters on the First and Second World Wars, the Cold War, and the present day. The book explores such promotion in countries both large and small, and in times of both war and peace, with readers gaining an insight into the different strategies and tactics used to motivate men, women and occasionally even children to serve and fight in many parts of the world. Readers will also learn about the crucial but little-known role of commercial advertising, public relations and media professionals in the production and distribution of recruitment promotion. This book, the first of its kind to be published, will explore that role and in the process address two questions that are central to studies of media and conflict: how do militaries encourage civilians to join up, and are they successful in doing so? It is a multi-disciplinary project intended for a diverse academic audience, including postgraduate students exploring aspects of war, propaganda, and public opinion, and researchers working across the domains of history, communications studies, conflict studies, psychology, and philosophy"-- _cProvided by publisher.
588			_aDescription based on print version record.
650		0	_aRecruiting and enlistment _xHistory _y20th century _vCase studies.
650		0	_aMilitary service, Voluntary _xHistory _y20th century _vCase studies.
650		0	_aPropaganda _xHistory _y20th century _vCase studies.
700	1		_aMaartens, Brendan, _eeditor.
700	1		_aBivins, Thomas H. _q(Thomas Harvey), _d1947- _eeditor.
776	0	8	_iPrint version: _tPropaganda and public relations in military recruitment _dLondon ; New York, NY : Routledge/Taylor & Francis Group, 2021. _z9780367333928 _w(DLC) 2020028814
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c29850 _d29850