000			03448cam a22003858i 4500
001			22810732
005			20240805121738.0
008			221001s2023 nyu b 000 0 eng
010			_a 2022025670
020			_a9781032102634 _q(hardback)
020			_a9781032080758 _q(paperback)
020			_z9781003214489 _q(ebook)
040			_aLBSOR/DLC _beng _erda _cCUoM _dDLC
042			_apcc
050	0	0	_aP91.3 _b.S935 2023
082	0	0	_a302.23072 SWA _223
100	1		_aSwann, Patricia, _d1960- _eauthor.
245	1	4	_aThe illustrated guide to the mass communication research project / _cPatricia Swann.
263			_a1111
264		1	_aNew York, NY : _bRoutledge, _c2023.
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
504			_aIncludes bibliographical references.
505	0		_aGetting started -- Finding a research topic you like -- Determining your research approach -- Thinking ethically -- Writing a literature review -- Writing a research question and hypothesis -- Choosing a research method -- The results: qualitative data analysis -- Writing the discussion section -- Formatting the paper -- Presenting your research.
520			_a"This book makes mass communication research projects more accessible to the new student researcher through a balance between an academically rigorous guide and an informal and humorous student-centered approach. The Illustrated Guide to the Mass Communication Research Project's unique, visual approach brings to life concepts and tactics under discussion through vivid illustrations. The book follows the universal format of the academic research paper: abstract, introduction, literature review, methodology, hypotheses/research questions, quantitative and qualitative analysis/findings, discussion and conclusion. It guides the reader through using key methods central to much of mass communication research: observation, interviews, focus groups, case studies, content analysis, surveys, experiments, and sampling. Each chapter contains examples of the segment under discussion, using excerpted research studies that provide writing models for the student's own research report. Ideal for students in research-centered courses in mass media, communication studies, marketing, and public relations, whether at the undergraduate or graduate level, this text will continue to serve as a valuable resource into a future communications and marketing career. Online resources are provided to support the book: examples of an in-depth interview guide, a focus group moderator guide, a content analysis coding form, observation field notes and an experiment cover story; templates for a personal SWOT analysis and an informed consent form; a research topic worksheet; a literature review matrix; and coding exercises. Please visit www.routledge.com/9781032080758"-- _cProvided by publisher.
650		0	_aMass media _xResearch _xMethodology.
650		0	_aCommunication _xResearch _xMethodology.
650		0	_aMass media _xStudy and teaching (Higher)
776	0	8	_iOnline version: _aSwann, Patricia, 1960- _tIllustrated guide to the mass communication research project _dNew York, NY : Routledge, 2023 _z9781003214489 _w(DLC) 2022025671
906			_a0 _bvip _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c29849 _d29849