| 000 | 02675cam a2200337 i 4500 | ||
|---|---|---|---|
| 001 | 21122716 | ||
| 005 | 20240805110215.0 | ||
| 008 | 190807s2020 nyu b 001 0 eng | ||
| 010 | _a 2019033571 | ||
| 020 |
_a9780367421410 _q(hardback) |
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| 020 |
_a9780367421427 _q(paperback) |
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| 020 |
_z9780367822132 _q(ebook) |
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| 040 |
_aDLC _beng _cCUoM _erda _dDLC |
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| 042 | _apcc | ||
| 050 | 0 | 0 |
_aHM1221 _b.S775 2020 |
| 082 | 0 | 0 |
_a659.2017 SMU _223 |
| 100 | 1 |
_aSmudde, Peter M., _eauthor. |
|
| 245 | 1 | 0 |
_aTeaching public relations : _bprinciples and practices for effective learning / _cPeter M. Smudde. |
| 264 | 1 |
_aNew York : _bRoutledge, Taylor & Francis Group, _c2020. |
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| 300 |
_axii, 173 p. ; _c24 cm |
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| 336 |
_atext _btxt _2rdacontent |
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| 337 |
_aunmediated _bn _2rdamedia |
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| 338 |
_avolume _bnc _2rdacarrier |
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| 504 | _aIncludes bibliographical references and index. | ||
| 520 |
_a"Excellence in public relations begins with excellence in education in public relations programs, and this book presents a comprehensive, cohesive, and concrete approach for effective teaching and learning in PR classes. Teaching Public Relations puts in one concise volume salient matters about effective teaching and learning of public relations, including curriculum development and course design plus guides and tools for the work PR educators must do. This book is the first textbook of its kind, and systematically synthesizes current principles and practices for effective teaching and learning and applies them to public relations education in colleges and universities. Firmly situating public relations education (PRE) in context, the book goes on to outline principles and approaches for teaching and learning in PRE. Other features of the text include example documents that will help in designing assignments, courses, or curricula, and a comprehensive list of publications, organizations, online media, and other sources for further investigation and learning. This book is a solid starting point for anyone, especially public relations professionals, wanting to begin a career as a full-time or part-time professor of public relations at a college or university. It is also recommended reading for current teachers and students of PR research"-- _cProvided by publisher. |
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| 650 | 0 |
_aPublic relations _xStudy and teaching. |
|
| 776 | 0 | 8 |
_iOnline version: _aSmudde, Peter M. _tTeaching public relations _dNew York, NY : Routledge, 2020. _z9780367822132 _w(DLC) 2019033572 |
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_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c29836 _d29836 |
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