000			02442cam a22003498i 4500
001			23281521
005			20240805105308.0
008			230817s2024 nyu 001 0 eng
010			_a 2023038839
020			_a9780231198325 _q(hardback)
020			_a9780231198356 _q(trade paperback)
020			_z9780231552585 _q(ebook)
040			_aDLC _beng _erda _cCUoM _dDLC
042			_apcc
050	0	0	_aHF5718.3 _b.A32 2024
082	0	0	_a070.44965 BLO _223/eng/20231213
245	1	4	_aThe Bloomberg guide to business journalism / _cPaul Addison...[et al.]
263			_a2402
264		1	_aNew York : _bColumbia University Press, _c2024
300			_apages cm
336			_atext _btxt _2rdacontent
337			_aunmediated _bn _2rdamedia
338			_avolume _bnc _2rdacarrier
500			_aIncludes index.
520			_a"This book will show aspiring financial journalists as well as business professionals and students. how to excel in business/financial journalism and related communication fields at a time when the media landscape is changing rapidly and dramatically. The book will offer clear and concise advice on how to report, write, edit and produce multimedia content for today's busy readers, listeners and viewers. It will include an online companion so that exercises can be completed individually or in a classroom setting. Bloomberg's prominence in financial and business journalism globally is the book's main advantage. It is for students and practitioners who want to enter or transfer to a business beat. At the heart of the book are exercises and explanations about the best and most appropriate ways to cover companies and industries, financial markets, economies, financial institutions and government/politics. They would show how to chronicle capitalism for different types of audiences -- from general consumers of business news to market specialists, from TV viewers to blog, web and magazine readers, from investors demanding instant short-form journalism to strategists reading feature narratives. These will be written for global audiences so that the book will have as much appeal in India, China and Africa as in the U.S. and the U.K"-- _cProvided by publisher.
610	2	0	_aBloomberg News (Firm)
650		0	_aBusiness writing.
650		0	_aJournalism, Commercial.
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c29835 _d29835