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008			230302t20232023nyua ob 001 0 eng
010			_a 2022061906
020			_a9781000900699 _q(epub)
020			_a9781003253815 _q(ebook)
020			_z9781032182902 _q(hardback)
020			_z9781032170435 _q(paperback)
040			_aDLC _beng _cCUoM _erda _dDLC
042			_apcc
050	0	0	_aHM1226
082	0	0	_a659.2 ODO _223/eng/20230302
100	1		_aO'Donnell, Aoife, _eauthor.
245	1	0	_aPublic relations and communications : _bfrom theory to practice / _cAoife O'Donnell.
264		1	_aNew York ; _bRoutledge, Taylor & Francis Group, _c2023.
264		4	_c©2023
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
520			_a"This book provides an introduction to public relations that employs pedagogical experiential learning models to assist students in developing the skills and competencies required by the public relations industry. The book takes the reader on a journey from the theory and origins of PR, to show where public relations came from and how it fits into the contemporary communications landscape, through to the structure of the public relations profession and the more practical elements of how public relations is practiced today. It devotes attention to the common competencies necessary for success as a communications professional, such as communication skills, critical thinking skills, and business acumen, while giving due focus to the rapidly evolving new technologies and media that impact how communications is conducted. Featuring example cases from around the world, chapters include discussion topics and scenario-based questionnaires to encourage learning and assist students in developing key competencies. This book is ideal for undergraduate public relations modules, particularly those with experiential and/or blended learning pedagogical approaches. Situational Judgement Tests and sample press releases, presented as online resources, also accompany the book. Please visit www.routledge.com/9781032170435"-- _cProvided by publisher.
588			_aDescription based on print version record and CIP data provided by publisher.
650		0	_aPublic relations.
650		0	_aInterpersonal communication.
650		0	_aBusiness communication.
776	0	8	_iPrint version: _aO'Donnell, Aoife. _tPublic relations and communications _bFirst Edition. _dNew York ; London : Routledge, Taylor & Francis Group, 2023 _z9781032182902 _w(DLC) 2022061905
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c29830 _d29830