000			02816cam a2200397 i 4500
001			22037689
005			20240805124917.0
006			m |o d |
007			cr_|||||||||||
008			210501t20222022nyu obf 001 0 eng
010			_a 2021012836
020			_a9781003177951 _q(ebook)
020			_z9781032012650 _q(hardback)
020			_z9781032012674 _q(paperback)
040			_aDLC _beng _cCUoM _erda _dDLC
042			_apcc
050	0	0	_aHD59
082	0	0	_a659.2023 DAR _223
100	1		_aDarnell, Roger, _eauthor.
245	1	4	_aThe communications consultant's foundation : _bleveraging public relations expertise for personal and client success / _cRoger Darnell.
264		1	_aNew York : _bRoutledge, Taylor & Francis Group, _c2022.
300			_a1 online resource
336			_atext _btxt _2rdacontent
337			_acomputer _bc _2rdamedia
338			_aonline resource _bcr _2rdacarrier
504			_aIncludes bibliographical references and index.
505	0		_aFoundations -- The arena -- Communications consulting.
520			_a"For all professionals and students who want to improve their prospects in business, this book prepares and positions them to build dream careers, giving them the education and guidance required to develop vital soft skills, and work remotely and independently. After establishing a foundation for solid professional communications on a personal level, it quickly opens doors to business insights and opportunities that are exciting, inspiring, and highly sustainable. Immersing readers into the key realms of business success and exploring the full spectrum of essential communications practices, they gain knowledge and trade skills of immense value, including: The basics of positive, proactive, strategic communications for individuals and organizations What it means to be a PR expert in the creative industry and to do great work An introduction to essential business imperatives, with high-level instruction on creativity, strategy, leadership, management, marketing, and much more Customer service and all it entails Extensive exploration of the PR toolset and its application in real-world marketing scenarios This book brings home all instruction with sophisticated questions and challenges, ensuring readers have every opportunity to comprehend and grow, step by step"-- _cProvided by publisher.
588			_aDescription based on print version record.
650		0	_aPublic relations consultants _vHandbooks, manuals, etc.
650		0	_aPublic relations _xVocational guidance.
776	0	8	_iPrint version: _aDarnell, Roger. _tCommunications consultant's foundation _dNew York, NY : Routledge, 2022 _z9781032012650 _w(DLC) 2021012835
906			_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg
942			_2ddc _cBK
999			_c29827 _d29827