| 000 | 01334cam a2200361 i 4500 | ||
|---|---|---|---|
| 001 | 18467816 | ||
| 005 | 20240702164608.0 | ||
| 008 | 150128s2016 nyua 001 0 eng | ||
| 010 | _a 2015003823 | ||
| 020 |
_a9781259232541 _q(alk. paper) |
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| 040 |
_aDLC _beng _cCUoM _erda _dDLC |
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| 042 | _apcc | ||
| 043 | _an-us--- | ||
| 050 | 0 | 0 |
_aHF5415.33.U6 _bH38 2016 |
| 082 | 0 | 0 |
_a658.83420973 MOT _223 |
| 100 |
_aMothersbaugh, David L. _913542 |
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| 245 | 1 | 0 |
_aConsumer behavior : _bbuilding marketing strategy / _cDavid L. Mothesbaugh, Del I. Hawkins; Contributing Authors, Linda L. Mothersbaugh, Gail Tom |
| 250 | _a13th ed. | ||
| 264 | 1 |
_aNew York, NY : _bMcGraw-Hill Education, _c2016 |
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| 300 |
_axxiv, 786 p. : _bcolor ill. ; _c26 cm |
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| 336 |
_atext _2rdacontent |
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| 337 |
_aunmediated _2rdamedia |
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| 338 |
_avolume _2rdacarrier |
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| 500 | _aHawkins's name appears first on earlier editions. | ||
| 500 | _aIncludes index. | ||
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States. |
| 650 | 0 | 0 |
_aMarket surveys _zUnited States. |
| 650 | 0 | 0 |
_aConsumer behavior _zUnited States _vCase studies. |
| 700 |
_aHawkins, Del I. _913544 |
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| 906 |
_a7 _bcbc _corignew _d1 _eecip _f20 _gy-gencatlg |
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| 942 |
_2ddc _cBK |
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| 999 |
_c29518 _d29518 |
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