| 000 | 01174ngm a22003015a 4500 | ||
|---|---|---|---|
| 001 | 11555243 | ||
| 005 | 20240702141409.0 | ||
| 007 | vfuccahru | ||
| 008 | 910319s1983 xxu vleng | ||
| 010 | _a 91716876 | ||
| 017 |
_aPA203-598 _bU.S. Copyright Office |
||
| 040 |
_aDLC _cCUoM _eamim |
||
| 050 | 0 | 0 | _aVBD 1789 (viewing copy) |
| 082 |
_222 _a658.1 BEL |
||
| 100 |
_aBelch, George E. _913227 |
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| 245 | 0 | 0 |
_aAdvertising and promotion : _bAn Integrated Marketing Communications Perspective / _cGeorge E. Belch & Michael A. Belch |
| 250 | _a11th ed. | ||
| 257 | _a[U.S.] | ||
| 260 |
_aNew York : _bMcGraw-Hill, _c2018 |
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| 300 |
_axli, 763p. : _bill. (some col.) ; _c25 cm. |
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| 500 | _aCopyright: President and Fellows of Harvard College. DCR 1983; PUB 4May83; REG 6Oct83; PA203-598. | ||
| 500 | _aPer COPICS record: "a compilation of 91 commercials". | ||
| 500 | _aReference sources used: COPICS data base & copyright data sheet. | ||
| 541 | _3viewing copy; | ||
| 700 |
_aBelch, Michael A. _913228 |
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| 906 |
_a0 _bibc _corignew _du _encip _f19 _gy-movingim |
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| 942 |
_2ddc _cBK |
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| 999 |
_c29499 _d29499 |
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