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008 170424s2017 gw |||| o |||| 0|eng
010 _a 2019742518
020 _a9783319500911
024 7 _a10.1007/978-3-319-50091-1
_2doi
035 _a(DE-He213)978-3-319-50091-1
040 _aDLC
_beng
_epn
_erda
_cCUoM
072 7 _aBUS090000
_2bisacsh
072 7 _aKJE
_2bicssc
072 7 _aKJE
_2thema
082 0 4 _a658.87 TUR
_223
100 1 _aTurban, Efraim.
_eauthor.
245 1 0 _aIntroduction to Electronic Commerce and Social Commerce /
_cby Efraim Turban, Judy Whiteside, David King, Jon Outland.
250 _a4th ed. 2017.
264 1 _aCham :
_bSpringer International Publishing :
_bImprint: Springer,
_c2017.
300 _a1 online resource (XXV, 435 pages 74 illustrations, 63 illustrations in color.)
336 _atext
_btxt
_2rdacontent
337 _acomputer
_bc
_2rdamedia
338 _aonline resource
_bcr
_2rdacarrier
347 _atext file
_bPDF
_2rda
490 1 _aSpringer Texts in Business and Economics,
_x2192-4333
505 0 _aChapter 1. Overview of Electronic Commerce -- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools -- Chapter 3. Retailing in Electronic Commerce: Products and Services -- Chapter 4. Business-to-Business E-Commerce -- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce -- Chapter 6. Mobile Commerce and the Internet of Things -- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising -- Chapter 8. Social Enterprise and Other Social Commerce Topics -- Chapter 9. Marketing and Advertising in E-Commerce -- Chapter 10. E-Commerce Security and Fraud Issues and Protections -- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment -- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.
520 _aThis is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor's Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files. The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.
588 _aDescription based on publisher-supplied MARC data.
650 0 _aElectronic commerce.
650 0 _aManagement information systems.
650 1 4 _ae-Business/e-Commerce.
_0https://scigraph.springernature.com/ontologies/product-market-codes/522060
650 2 4 _aBusiness Information Systems.
_0https://scigraph.springernature.com/ontologies/product-market-codes/522030
700 1 _aKing, David.
_eauthor.
700 1 _aOutland, Jon.
_eauthor.
700 1 _aWhiteside, Judy.
_eauthor.
776 0 8 _iPrint version:
_tIntroduction to electronic commerce and social commerce.
_z9783319500904
_w(DLC) 2017934220
776 0 8 _iPrinted edition:
_z9783319500904
776 0 8 _iPrinted edition:
_z9783319500928
776 0 8 _iPrinted edition:
_z9783319843155
830 0 _aSpringer Texts in Business and Economics,
_x2192-4333
856 _uhttp://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=5b85b2fd4c077b994a5525c8eeea61e4
906 _a0
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