000 00790cam a2200253 a 4500
001 12615395
003 OSt
005 20240125155307.0
008 011210s2002 nyua b 001 0 eng
010 _a 2001008002
020 _a0471206032 (pbk. : alk. paper)
040 _aDLC
_cCUoM Library
_dDLC
042 _apcc
082 0 0 _a658.812 BER
_222
100 1 _aBergeron, Bryan P.
245 1 0 _aEssentials of CRM :
_ba guide to customer relationship management /
_cBryan Bergeron.
260 _aNew York :
_bWiley,
_cc2002.
300 _axiii, 220p. :
_bill. ;
_c23cm.
440 0 _aEssentials series
504 _aIncludes bibliographical references and index.
650 0 _aCustomer relations
_xManagement.
906 _a7
_bcbc
_corignew
_d1
_eecip
_f20
_gy-gencatlg
942 _2ddc
_cBK
999 _c28887
_d28887