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| 005 | 20231220095057.0 | ||
| 008 | 040903s2005 maua b 001 0 eng | ||
| 010 | _a 2004020857 | ||
| 020 | _a1591396190 (hardcover : alk. paper) | ||
| 035 | _a(OCoLC)ocm56421900 | ||
| 040 |
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_aHF5415.153 _b.K53 2005 |
| 082 | 0 | 0 |
_a658.802 KIM _222 |
| 100 | 1 | _aKim, W. Chan. | |
| 245 | 1 | 0 |
_aBlue ocean strategy : _bhow to create uncontested market space and make the competition irrelevant / _cW. Chan Kim, Renée Mauborgne. |
| 260 |
_aBoston, Mass. : _bHarvard Business School Press, _cc2005. |
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| 300 |
_axv, 240 p. : _bill. ; _c25 cm. |
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| 504 | _aIncludes bibliographical references (p. [223]-229) and index. | ||
| 505 | 0 | _aCreating blue oceans -- Analytical tools and frameworks -- Reconstruct market boundaries -- Focus on the big picture, not the numbers -- Reach beyond existing demand -- Get the strategic sequence right -- Overcome key organizational hurdles -- Build execution into strategy -- The sustainability and renewal of blue ocean strategy. | |
| 650 | 0 | _aNew products. | |
| 650 | 0 | _aMarket segmentation. | |
| 700 | 1 | _aMauborgne, Renée. | |
| 856 | 4 | 1 | _uhttp://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=0d4810d40c41cd414386ce25f0ef6dbe |
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