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001 12649869
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005 20230810130903.0
008 020118s2003 maua 001 0 eng
010 _a 2002018857
020 _a0072467576 (alk. paper)
020 _a0071151192 (International : alk. paper)
040 _aDLC
_cDLC
_dDLC
042 _apcc
050 0 0 _aHF5415.2
_b.H258 2003
082 0 0 _a658.8/3
_221
100 1 _aHair, Joseph F.
245 1 0 _aMarketing research :
_bwithin a changing information environment /
_cJoseph F. Hair, Jr., Robert P. Bush, David J. Ortinau.
250 _a2nd ed.
260 _aBoston :
_bMcGraw-Hill/Irwin,
_cc2003.
300 _axxiii, 672 p. :
_bill. ;
_c27 cm. +
_e1 computer optical disc (4 3/4 in.)
440 0 _aMcGraw-Hill/Irwin series in marketing
650 0 _aMarketing research.
700 1 _aBush, Robert P.
700 1 _aOrtinau, David J.
856 _uhttp://41.59.100.242:80/cgi-bin/koha/opac-retrieve-file.pl?id=3c636dc87843a341d58186ec9ced917a
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942 _2ddc
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