000 01026nam a22002417a 4500
005 20220616133154.0
008 220221b |||||||| |||| 00| 0 eng d
020 _a9781292148496
040 _cCUCoM
082 _222nd ed.
_a658.4012 DAV
100 _99498
_aDAVID, Fred R
245 _aStrategic management :
_ba competitive advantage approach, concepts and cases /
_cFred R. David and Forest R. David.
250 _a16th ed.
_bGlobal ed.
260 _aNew York :
_bPearson Education Ltd.,
_cc2017.
300 _a680p. :
_bill. (some col.) ;
_c28cm.
365 _bTshs 141000/=
500 _aIncludes index
520 _aThis strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers.
650 0 _96656
_aManagement
650 0 _93622
_a Marketing -- Management.
700 _99499
_aForest R. David
942 _2ddc
_cBK
999 _c25271
_d25271