000 | 01026nam a22002417a 4500 | ||
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005 | 20220616133154.0 | ||
008 | 220221b |||||||| |||| 00| 0 eng d | ||
020 | _a9781292148496 | ||
040 | _cCUCoM | ||
082 |
_222nd ed. _a658.4012 DAV |
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100 |
_99498 _aDAVID, Fred R |
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245 |
_aStrategic management : _ba competitive advantage approach, concepts and cases / _cFred R. David and Forest R. David. |
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250 |
_a16th ed. _bGlobal ed. |
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260 |
_aNew York : _bPearson Education Ltd., _cc2017. |
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300 |
_a680p. : _bill. (some col.) ; _c28cm. |
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365 | _bTshs 141000/= | ||
500 | _aIncludes index | ||
520 | _aThis strategy is based on leveraging technological capabilities for business success and following a cost leadership strategy aimed at offering the maximum value for its customers at the lowest price in addition to wrapping its business around the customers. | ||
650 | 0 |
_96656 _aManagement |
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650 | 0 |
_93622 _a Marketing -- Management. |
|
700 |
_99499 _aForest R. David |
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942 |
_2ddc _cBK |
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999 |
_c25271 _d25271 |