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Principles of marketing / Philip Kotler, Gary Armstrong

By:

KOTLER, Philip

Contributor(s):

Gary Armstrong

Material type: Text

TextSeries: The Printice Hall Seriesin MarketingPublication details: New Jersey : Prentice Hall, c1994.Edition: 6th edDescription: xx, 692p. : ill.(some col.) ; 28cmDDC classification:

22nd ed. 658.8 KOT

Summary: Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 KOT (Browse shelf(Opens below))	Available	00005764

Includes bibliography and index

Principles of Marketing, helps students understand how to create value, build customer relationships and master key marketing challenges. The the 8th Edition has been thoroughly revised to reflect the major trends impacting contemporary marketing. Packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

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