Political campaign communication : principles and practices / Judith S. Trent, Robert V. Friedenberg.

By:

Trent, Judith S

Contributor(s):

Friedenberg, Robert V

Material type: Text

TextSeries: Communication, media, and politicsPublication details: Lanham : Rowman & Littlefield Publishers, c2008.Edition: 6th edDescription: xii, 436p. ; 23cmISBN:

9780742553026 (cloth : alk. paper)
0742553027 (cloth : alk. paper)
9780742553033 (pbk. : alk. paper)
0742553035 (pbk. : alk. paper)

Subject(s):

Communication in politics

DDC classification:

324.73 TRE 22nd ed.

LOC classification:

JF1001 .T73 2008

Online resources:

Table of contents only

Contents:

Communicative functions of political campaigns -- Communicative styles and strategies of political campaigns -- Communicative mass channels of political campaigning -- Communicative types and functions of televised political advertising -- Public speaking in political campaigns -- Recurring forms of political campaign communication -- Debates in political campaigns -- Interpersonal communication in political campaigns -- Advertising in political campaigns -- The Internet and political campaigns.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	NFIC	324.73 TRE (Browse shelf(Opens below))	Available	00004098

Includes bibliography and index

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