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Creative marketing for new product and new business development / editors, Akira Ishikawa, Atsushi Tsujimoto. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Hackensack, NJ : World Scientific, c2008
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Availability: Items available for loan: eBooks (1)Location, call number: eBooks 658.8 CRE.

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Blue ocean strategy : how to create uncontested market space and make the competition irrelevant / W. Chan Kim, Renée Mauborgne. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Boston, Mass. : Harvard Business School Press, c2005
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Availability: Items available for loan: eBooks (1)Location, call number: eBooks 658.4 KIM.

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