Includes bibliographical references and index.

Part 1. What's the big idea? Calling all dreamers ; No experience necessary ; Why make someone else rich? ; Make love, not work -- Part 2. There are no geniuses. There's gotta be a better way ; Why didn't I think of that? ; Break out of the box ; Change the world with a simple idea -- Part 3. No is not an option. Why NOT me? ; The gut check moment ; They told me I'd never make it ; Saved by a big idea ; Who said it was too late? -- Part 4. Getting to your first million. From zero to millions ; Fueled by Mom power ; All in the family ; People to people -- Part 5. Breaking down the roadblocks. Dollars and sense ; Perfect pitch ; Make trade show magic ; The hungry millionaire -- Conclusion. This IS the big idea.

Donny Deutsch's hit CNBC show The Big Idea has put the spotlight on those ordinary moments when people have the courage and stamina to make their dreams come true. In his book, Deutsch draws not only on his own tremendous focus and expertise, but on that of dozens of the successful entrepreneurs whom he has interviewed, to help you create your own enterprise. From the "Gut Check Moment" to "Mom Power," The Big Idea takes aspiring entrepreneurs along every step of the way.