The business strategy game : a global industry simulation / Arthur A. Thompson, Gregory J. Stappenbeck.
Material type:
- 0256255970 (disks)
- 0256242453 (manual)
- 658.4012 THO 22nd ed.
- HG4012.5
Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.4012 THO (Browse shelf(Opens below)) | Available | 00009377 | |
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.4012 THO (Browse shelf(Opens below)) | Available | 00009376 |
Title from disk label.
Contains 1 company program disk and 1 company data disk.
A business simulation involving the athletic footware industry. Students are required to devise five-year strategic plans, financial projections, and assess the revenue-cost profit consequences of alternative strategic actions.
College seniors and MBA students.
System requirements: PC with 66 MHz 486DX2 processor; 8MB RAM; Windows 3.1 or Windows 95; one high-density 3 1/2 in. floppy disk drive; 6MB free file storage space on the fixed disk drive; printer access.
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