Marketing : the core / Roger A. Kerin, Steven W. Hartley, William Rudelius.

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TextPublication details: Boston : McGraw-Hill Irwin, c2009.Edition: 3/eDescription: xli, 493 p. : ill. (chiefly col.), col. maps ; 28 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 KER (Browse shelf(Opens below))	Available	00005712
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 KER (Browse shelf(Opens below))	Available	00005713

Includes bibliographical references (p. 447-467) and indexes.

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