Tourism : the business of travel / Roy A. Cook, Laura J. Yale, Joseph J. Marqua.

By:

Cook, Roy A

Contributor(s):

Material type: Text

TextPublication details: Upper Saddle River, N.J. : Pearson Prentice Hall, c2006.Edition: 3rd edDescription: xvii, 489 p. : ill. (some col.), maps (some col.) ; 28 cmISBN:

0131189808

Subject(s):

Tourism

DDC classification:

910.68 COO 22nd ed.

LOC classification:

G155.A1 C674 2006

Online resources:

Table of contents

Summary: Tourism, the world's largest industry, continues to grow worldwide. With this growth comes a wealth of opportunities and challenges. In their fourth edition, Cook, Yale, and Marqua invite you to join them in exploring the many changes that are shaping the future of this exciting industry. The authors designed this book so that it engages students in the learning experience. Its appealing writing style and hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as anyone who wants to know more about this exciting industry. Based on popular demand, a variety of readings, exercises, and cases augment the expanded content, providing students with even more opportunities to apply their knowledge.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	History/Geography	910.68 COO (Browse shelf(Opens below))	Available	00005344

Includes bibliography and index

Tourism, the world's largest industry, continues to grow worldwide. With this growth comes a wealth of opportunities and challenges. In their fourth edition, Cook, Yale, and Marqua invite you to join them in exploring the many changes that are shaping the future of this exciting industry. The authors designed this book so that it engages students in the learning experience. Its appealing writing style and hundreds of current industry examples make it the perfect text for students taking their first tourism class as well as anyone who wants to know more about this exciting industry. Based on popular demand, a variety of readings, exercises, and cases augment the expanded content, providing students with even more opportunities to apply their knowledge.

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