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The new strategic brand management : creating and sustaining brand equity long term / Jean-Noël Kapferer.

By: Material type: TextTextPublication details: London ; Philadelphia : Kogan Page, 2008.Edition: 4th ed., New edDescription: xv, 560 p. : ill. ; 25 cmISBN:
  • 9780749450854 (alk. paper)
  • 0749450851 (alk. paper)
Subject(s): DDC classification:
  • 658.8343 KAP 22
LOC classification:
  • HD69.B7 K37 2008
Online resources:
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Includes bibliographical references (p. [531]-544) and index.

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