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Online consumer psychology : understanding and influencing consumer behavior in the virtual world / edited by Curtis P. Haugtvedt, Karen A. Machleit, Richard F.Yalch.

Contributor(s): Material type: TextTextSeries: Advertising and consumer psychologyPublication details: Mahwah, N.J. : Lawrence Erlbaum Associates, 2005.Description: xx, 551 p. : ill. ; 23 cmISBN:
  • 0805851542 (case : alk. paper)
  • 0805851550 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 659.144019 HAU 22
LOC classification:
  • HF5415.32 .O55 2005
Online resources:
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Item type Current library Collection Call number Status Barcode
eBooks eBooks eBooks eBooks NFIC 659.14/4/019 (Browse shelf(Opens below)) Available BMFL23090207

Includes bibliographical references and index.

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