Harnessing digital distruption : how companies win with design thinking, agile, and lean startup / Pascal Dennis, Laurent Simon.
Material type:
TextPublisher: Boca Raton, FL : Routledge, 2021Description: pages cmContent type: - text
- unmediated
- volume
- 9781138323209
- 9780367201555
- 658.401 DEN 23
- HD45 .D363 2021
| Cover image | Item type | Current library | Home library | Collection | Shelving location | Call number | Materials specified | Vol info | URL | Copy number | Status | Notes | Date due | Barcode | Item holds | Item hold queue priority | Course reserves | |
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Books
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CUoM Library General Stacks | Business Management/Accounting/Marketing | 658.401 DEN (Browse shelf(Opens below)) | Available | 00014985 |
Includes bibliographical references.
"Our world has changed, probably for good. Until now, the shift from brick-and-mortar to the smartphone has been about service, cost and convenience. Now, it's also a matter of public health. In some industries, this trend has been evident for some time. But now it's going to accelerate across the gamut of industry. How do we remain relevant in this risky new world? How do we win this uncertain new game? What if ours is a brick-and-mortar organization that depends on face-to-face interaction? Can we learn to harness digital methods, tools and technologies? Fortunately, there is a pathway to prosperity. The story in this book is set in the heady world of international banking, but the prescription, methods and lessons apply equally to manufacturers, utilities, hospitals, insurers and government agencies. Harnessing digital disruption entails learning new tools, systems and thinking. Doing so effectively requires a sound overall approach based on timeless principles"-- Provided by publisher.
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