Business without borders : a strategic guide to global marketing / Donald A. DePalma.

By:

DePalma, Donald A

Material type: Text

TextPublication details: New York : Wiley, c2002.Description: xx, 267 p. : ill. ; 24 cmISBN:

0471204692

Subject(s):

DDC classification:

658.800285 DEP 21

LOC classification:

HF5415.13 .D413 2002

Online resources:

Click here to access online

Contents:

Machine generated contents note: Chapter 1: Discovering the Eighth Continent 1 -- Chapter 2: Great Expectations for Global Markets 27 -- Chapter 3: Navigating the Global Journey 47 -- Chapter 4: Deciding Which Markets Matter 77 -- Chapter 5: The Laws of the Eighth Continent 108 -- Chapter 6: Building the Foundation for New Online Markets 129 -- Chapter 7: Putting Your Value Proposition to Work on the Eighth Continent 155 -- Chapter 8: Organizing to Serve the Eighth Continent 183 -- Chapter 9: Outsourcing Work to Fellow Travelers 208 -- Chapter 10: Measuring the Return on Global Investment 230.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.800285 DEP (Browse shelf(Opens below))	Available	BMFL23080871

Includes bibliographical references and index.

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