How to develop a professional portfolio : a manual for teachers / Dorothy M. Campbell ... [et al.]
Material type:
- 0205393411
- 371.144 HOW 22nd ed.
- LB2838 .H56 2004
Item type | Current library | Collection | Call number | Status | Barcode | |
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CUoM Library General Stacks | Education | 371.144 HOW (Browse shelf(Opens below)) | Available | 00002125 |
Develop a Successful Advertising Plan is a first-rate guide to creating original advertising and putting it into action through a comprehensive advertising plan. Completely revised and updated, this new edition covers it all - from generating ideas, to market research and marketing planning, to creative strategy development, to managing advertising media.
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