Social media and public relations : eight new practices for the pr professional / Deidre Breakenridge.

By:

Breakenridge, Deirdre

Material type: Text

TextPublication details: Upper Saddle River, N.J. : FT Press, c2012.Edition: 1st edDescription: ix, 166 p. : ill. ; 23 cmISBN:

9780132983211 (pbk. : alk. paper)

Subject(s):

DDC classification:

302.23BRE 23

LOC classification:

HM742 .B74 2012

Contents:

Introduction: when social media meets pr, communication unites with technology -- PR practice #1: the PR policymaker -- New practice #2: The internal collaboration generator -- New practice #3: The PR technology tester -- New practice #4: The communications (comms) organizer -- New practice #5: The pre-crisis doctor -- New practice #6: The relationship analyzer -- New practice #7: Reputation task force member -- New practice #8: master of the metrics -- Using your new pr practices to become an influencer & change agent -- The future of pr and social media.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	NFIC	302.23BRE (Browse shelf(Opens below))	Available	BMFL24020017

Includes bibliographical references and index.

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