Strategic brand management : a European perspective / Kevin Lane Keller, Tony Apéria, Mats Georgson.

By:

Contributor(s):

Material type: Text

TextPublication details: Harlow, England : New York : Financial Times/Prentice Hall, 2015.Edition: 2nd edDescription: xxv, 940 p. : ill. ; 25 cmISBN:

Subject(s):

DDC classification:

LOC classification:

Online resources:

Tags from this library: No tags from this library for this title. Log in to add tags.

Average rating: 0.0 (0 votes)

Holdings
Item type	Current library	Collection	Call number	Status	Barcode
eBooks	eBooks eBooks	Business Management/Accounting/Marketing	658.827 KEL (Browse shelf(Opens below))	Available	BMFL24050116

Includes bibliographical references and index.

There are no comments on this title.

to post a comment.