Digital Darwinism : 7 break through business strategies for surviving in the cutthroat web economy / Evan I. Schwartz.

By:

SCHWARTZ, Evan I

Material type: Text

TextPublication details: New York : Broadway Books, c1999.Description: 227p. ; 24cmISBN:

0767903331

Subject(s):

DDC classification:

22nd ed. 658.054678 SCH

Summary: Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies.

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.054678 SCH (Browse shelf(Opens below))	Available	00006698

Includes index

Using entertaining, in-depth case studies of companies that have used surprising strategies to win customer loyalty and turn a profit, Schwartz explores why Web-based businesses succeed or fail and shows why more traditional businesses need to evolve along with the Web or risk going the way of the dinosaurs. Drawing lessons from well-known consumer ventures such as Priceline and E Trade, as well as business-to-business start-ups such as Instill and Band-X, Schwartz defines the pressing issues for all companies.

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