Marketing : a complete guide / Malcolm McDonald & Martin Christopher ; with Magrit Bass and contributions from Susan Baker & Simon Knox.

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Material type: Text

TextPublication details: New York : Palgrave Macmillan, 2003.Description: xxv, 556 p. : ill. ; 24 cmISBN:

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Holdings
Item type	Current library	Collection	Call number	Status	Barcode
Books	CUoM Library General Stacks	Business Management/Accounting/Marketing	658.8 MCD (Browse shelf(Opens below))	Available	00010976

Includes bibliographical references and index.

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